How Can ChatGPT Supercharge Your Lead Scoring Game?

Welcome to this week’s edition of CMO Blueprint! Today, we’re diving into a highly effective automation I implemented at SESAMm that has transformed the way we validate and prioritize leads. The challenge? Reducing the time spent on manual lead validation while improving prioritization—without adding extra effort to the task. The solution? ChatGPT, combined with Zapier and HubSpot.

By leveraging ChatGPT’s reasoning skills and its vast knowledge of companies—plus the insights you already have about your prospects—you can create a killer combo for smarter lead scoring. Curious to learn exactly how we did it? Read on! And don’t miss the hack of the week at the end of the post—it highlights a powerful new ChatGPT feature you’ll definitely want to check out.

The Use and Value of a Lead Scoring System

If you're in the B2B world, you already know how crucial lead scoring is for prioritizing the right prospects. A sound lead scoring system allows you to allocate your sales team's time effectively, ensuring they focus on leads most likely to convert. But while traditional lead scoring systems work well to an extent, they're inherently limited by the information you have at hand. What if you could add a layer of intelligence and insight that goes beyond the data sitting in your CRM? Better yet, what if you could automate manual research tasks that eat up your BDR team's time, freeing them to focus on more impactful work? Enter ChatGPT—a game-changer in supercharging your lead scoring system!

The Challenge: Traditional Lead Scoring Systems Have Limits

While most CRMs have robust lead-scoring features, they can only assess the data you've input. Even with well-crafted criteria, traditional systems cannot fill in gaps or provide context. For example, your CRM might know that a lead downloaded an eBook and works in the finance industry, but it doesn't know if their company just received a major funding round—a critical factor in determining their readiness to buy. Without this added layer of insight, you're left with an incomplete picture.

Superpower Your Lead Scoring with ChatGPT

This is where ChatGPT steps in to elevate your lead-scoring game. By integrating ChatGPT with tools like HubSpot and Zapier, you can:

• Expand your knowledge of each lead by leveraging ChatGPT's research capabilities to gather additional online information.

• Score leads with a richer, more contextual approach that factors in internal data (what's in your CRM) and external insights (what's happening in the world).

Imagine a system that not only considers the actions your lead has taken but also evaluates their company's market activity, recent news, and industry trends. That's the power of generative AI at work!

How to Build the Automation

Here's how you can set up this smart automation in just a few steps: